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A few years before retirement my wife and I decided to start up a small business in our local town. We wanted something that we could depend on later on when the income went down.
So with our savings we chose the best business to start up on and settled on a small corner store eatery with an adequate number of potential clients.
But juggling between our job, business, and looking at our frail bodies was never going to be an easy task. So we chose to employ a great manager for our eatery.
In doing so we checked on the experience of the candidate in question, their professional background, recommendations from previous employers, and finally how affordable their wage rates were.
And truly our manager Bob was a great guy. He pretty much understood his job. Rarely did we find any mishaps with his ideas, but the business was slow in picking up.
The debts were growing, the employee wage bill started to rise, but the clients were coming in quite slow. Eight months and nothing seemed to change. Much of our food had to be constantly disposed due to lack of enough clients to consume it.
That is when we decided to get out and look for help. With our spirits low and almost surrendering we made solid enquiries from pals, loved ones, the internet, and other ideal business consultants.
This helped us to come up with very diverse ideas but when we sat down to tailor the whole bunch, one thing was clear, we needed a great marketing strategy.
Our first choice was to run a few print adverts with the local newspapers and magazines, get a billboard placed strategically in town, and finally create an ideal website for our business.
But this would in turn need money, money, money, and more money. So we hoped for something quite affordable. And it was during our search that someone advised us to try the use of life size cutouts.
I had never heard of such cutouts before, but when I surfed through the internet I finally understood what they were. Well this option just like posters, and banners looked quite ideal.
And even though I had my doubts, I was quite desperate for any relevant idea that could work so we chose to work with them.
Life size cutouts proved to be quite timely, very much expressive, and quite affordable. They were also quite portable and very ideal for limited spaces. Together with posters, they proved quite incredible.